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September 20, 2006
Pregnancy in advertising
Well it seems that in most advertising, the people involved are pretty much white, young and above average in terms of looks (specifically, they have particular body and face types), unless the product or service being advertised specifically addresses some "other" section of humanity. Black people in ads are there because they are black, for the most part. As are non-stick models, the elderly and so on. The rest of are essentially niche markets, or there to say that the company wants black or gay people's money, too.
Pregnant woman are used in advertising to sell clothing and other specific resources to expectant women. These women have absolutely nothing to do with anything else in society; there`s no other reason to include them in anything. Until now. A beer company thought that it was a brilliant idea to use pregnant women to sell their non-alcoholic beer. And it is a brilliant idea from a certain point of view. There is no way I would be blogging about this otherwise. I am quite aware that I have become a promoter of their beer just by talking about it. And there are some obvious issues.
First of all, as is pointed out, unless you read the copy, there's no way that you would necessarily and obviously know that this beer is non-alcoholic and therefore safe for her to drink. It seems to promote a dangerous message, especially to certain vulnerable groups. On the other hand, hooray for hot pregnant women! Even if photshopped! It is very rare, in my opinion, for a woman to become LESS attractive when in the full bloom of pregnancy. For me, and many others, hot pregnant women is a wonderful thing. And besides, why should they be immune from the effects of the ad monsters? It's not like they are sanctified, or should be sanctified.
Pregness is awesome to look at, if not to live with.
Posted by JonasParker at September 20, 2006 1:27 PM
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